Marketing Agency for Contractors.

Of course, the fastest way to get customers for contractors on Facebook, is by running paid ads. However, there is no point on running ads if you are just sending people to a page and hoping they like what they see. You need a solid strategy and a relevant audience to be effective on Facebook.

Here is a basic strategy to get customers this week using Facebook

• Your Personal Facebook Profile: You will need a personal (CLEAN) Facebook profile. If you do not feel comfortable using your current personal FB profile, it is OK. Just create one with image and content for WORK. The idea is that your Business FB Page and your personal profile are connected. Remember, “People Buy From People, Not Companies” unless your company is Coca-Cola. Earlier I mentioned a CLEAN Personal FB Profile. By CLEAN, I mean that your FB profile is clean of profanity, nudity, politics, religion and too many unrelated posts. You want to make sure that if a possible customer visits your FB profile, they can relate to your content.
• Your Business Brand Image: Before you start, we want to make sure that your Business Facebook page is ready for visitors. If you do not have a Business Facebook Page, click here to schedule a call, and we can help you create one. If you have your Business Facebook Page already, let’s start.
• Your FB Business Page Header (Main Image on Top of the page) should be 100% related to the business service you are promoting. For example, if you have a Demolition Company, you probably do many types of demolition like, Residential, Industrial, Commercial, etc… If you are trying to get more Commercial Jobs, your Business FB page header (main image) should be of commercial demolition jobs. If you can have team members or field pictures of someone in the management team, is best.
• Your company information like Description of services, location, phone numbers, contact person, hours of operations should be completed and as detailed as possible. The better information you have on Facebook the better the conversion rate (1 Conversion = 1 new customer).
• CALL-TO-ACTION: In your Business FB Page has a Call-to-action button that you can customize to the action you want your visitors to do to get in contact. I would recommend having a Contact Us button.
• Content: It is important to have some content already in your news feed before you invite your target audience to connect. Look for related content and share it from your page. A GREAT strategy is using content from some of your Target companies. For example, if you are an Asbestos Abatement or Demolition Company look for big GC’s that you may want to connect with like Patterson Horth or National Staffing Agencies like CRM Workforce Solutions. Go to their website and look for the Facebook link. It Is Usually at the bottom of the main page or on top of the header. From their Facebook Page, share a few of their posts to your page. They will receive a message letting them know that your Business FB Page shared their post. This also helps to start the conversation.
• Social Proof – No one wants to be the first. After sharing some Facebook posts, now you need to get Page Likes. However, new prospects may not want to connect with your business page if you don’t have likes already. This is called “Social Proof”. So, this is where you need your friends, partner companies and vendors to help you out. You can easily send them a request to like your FB Page. NOTE: If you are new to Facebook or do not have a good pool of people to reach out to, there are many cheap ways to get Page Likes but, it is crucial to get at least 100 likes before you start a successful Facebook Outreach Strategy. If you are not sure where to start, Click HERE to schedule a call and I personally will help you to get started.
• Be Prepared For Success: Craft a few messages to be ready for when you start getting page likes and accepted friend requests. In the next step we are going to be targeting specific companies you can get Contracting Jobs from. So, it is very important to be ready. The first message should be a “Thank You For Liking My Page” message. You should have a simple 2 sentences MAX “Thank You” message that explains what you do and how your customers benefit from your services. Example, “Hey John, thank you for liking Super Demo Expert Facebook page. We are a small Demolition company in Atlanta Georgia, and we help GC’s with Commercial projects. Let me know if I can help you or your team.” You should also add your email and phone number to the message. The other message you are going to need is a message to send contacts when they accept your friend request. The format should be the same. Something like: “Hey John, thank you for accepting my friend request. We are a small Demolition company in Atlanta Georgia, and we help GC’s with Commercial projects. Let me know if I can help you or your team.” also include your phone number and email address.
• Reaching Out To Target Companies: Now we are ready to start connecting with companies that we want to target. 1) Make a list of all the companies you already work with and another list of companies you would like to get business from. 2) go to their Business FB Page. Like their page as your page (Here is How: on the right, under the header picture, there are three dots “. . .” If you click there, it will open a drop down and one of the options is to like as your page) 3) Look for industry Facebook groups. Here is How: on the TOP LEFT side on FB there is a search bar. Enter your target industry like General Contractors or Restoration Companies or Asbestos Companies. A list will appear under your search bar. Select Pages. Facebook will show all pages that match your search term. Like them as your page. Do not like more than 100 pages a day. Facebook may flag you for SPAM if you like more than 100 pages a day. If you do get FLAGGED for SPAM, some functions like Sharing, Liking or Friend Requests will be disabled. Do Not Panic! It normally takes 24 to 48 hours for Facebook to remove the Flag.
• Patience Is A Virtue: Once you finish both lists WAIT. Give it a day or two. We do this to make the next step more organic.
• Reaching Out To PEOPLE that manage your Target Companies: Now that your FB Business Page likes your target companies’ FB Pages, we will work the magic to connect with the people that manage the companies you want to target. On FB Search bar, type the names of the companies in your list. This time when the list shows up under your search bar, select PEOPLE and select your city or state. This time, FB will show you a list of people that are connected to the companies on your list. Start sending invitations. NOTE: it is a good idea to open the profiles so you can be sure that it is a good contact and not only someone that had worked there before. When the target contact receives the Request to Connect, they will get a message that says something like this: Bob Gregor sent you a friend request. When the contact clicks on your profile they will see that you have Liked the Business Page for their Job. Now you have a something in common with your new target contact. As soon as you start receiving the messages letting you know that your contact accepted your friend request, start sending the messages you created earlier.

There are many ways to make this happen. However, this Facebook Outreach Strategy is one of the most effective ways to get paying clients for construction and service industry companies.

If you would like Contractors Ad Agency to run the full campaign for you, enter your information below, and we will contact you within 24 hours to make it happen.